John Zogby Strategies has matured into a generic name for the polling industry and public opinion research, offering out-of-the-box solutions to help transcend conventional boundaries of market research. Found by famous pollster John Zogby, it specializes in providing deeper insights into trends and human behavior within any society and its political dynamic web thus allowing politicians and businessmen to make informed decisions based on thorough, context-driven data.
The Zogby Methodology: More Than ‘Polling What sets JZS aside is its emphasis on “why” the public thinks this, rather than just “what” they are thinking. Most traditional polling emphasizes headline numbers, such as who won an election or how well a product performed. Although important, these insights fail to come together well. JZS delves deeper as it listens to qualitative and quantitative data to dig up the “why” factors at play with public thought.
John Zogby revolutionized polling by bringing demographic, psychographic, and cultural insights to his research. It’s one thing to have data, which cannot add much value to the picture, making sense only when understood within the context of societal values and emotional drivers. JZS continues this legacy in its offerings, full of research both data and the stories behind it.
Core services provided by JZS
JZS is one of the leading market research firms providing various services through which organizations can understand their audience. Its major services include:
JZS conducts extensive as well as specialized polling to find out the public’s views on races, the consumers’ preferences and anything else. Their opinion polling analysis is very accurate and refined in insight that helps clients understand the public’s mood with precision. Brand and Message Testing: JZS refines the messages of businesses and political candidates to ensure they resonate differently with the various demographic groups. This service is crucial for aligning a brand or campaign with the values of its audience.
Trendspotting and Forecasting: JZS’s trendspotting research company services enable it to predict future shifts in public opinion, thus allowing clients to strategize for long-term future success. It is useful for businesses and political campaigns looking to be ahead of the curve.
A Holistic Approach to Public Sentiment However, John Zogby in his book Beyond the Horse Race: How to Read Polls and Why We Should, is actually critical of the media for taking an exaggerated interest in “just” the numbers of polls. His view is that polls need to be used as tools to understand public values and priorities rather than as a means of predicting a winner. That’s the philosophy behind JZS’s approach: polling is used to uncover the deeper currents shaping attitudes.
JZS provides qualitative research services to clientele, such as participation in focus groups and in-depth interviews, in order to give a better in-depth understanding of drivers for public opinion.
Free and Original The company John Zogby Strategies is the top independent polling firm, providing unbiased, reliable data to help clients make factual decisions. From Fortune 500 companies to grassroots organizations, the now father-son-run firm serves an incredibly diverse set of clients. Their ability to interpret what, at first glance, may seem complex has led them to be widely acclaimed across spheres of political polling and market research. Conclusion Public opinion research continues to be at the forefront with data presented in context, and with a deep understanding and driven insights through the merger of classic polling and qualitative research. By helping clients navigate such complexities in public sentiment, JZS represents the leading edge in developing effective strategies as one speaks directly to your audience. With such a large track record and independent, forward-looking research, continues to be the leader in trusted partnerships focused on developing strategies that can speak to your audience effectively.