Summary: Understanding what your customer’s objectives are can help you choose what’s appropriate for their command center.

If you’re looking to recommend the appropriate video conferencing requirements, it’s all about paying attention the customer’s overall objectives. Now, there several ways that you can approach video conferencing and the only wrong way that you can go about doing this is to neglect the customer’s needs. Here is some basic knowledge that you should know so you can make the right video conferencing recommendations.

Understand Your Customer’s Objectives

How does your customer plan to use their video conferencing? How are they establishing the baseline for system requirements? Ask the customer this prior to breaking down the project as it’ll help you understand the scope of the project that you’re being tasked with.

Once you understand their objective, what their budget is, and what type of command center they are working with, you can begin recommending solutions that you believe will work for them. Don’t recommend a system that is small or too big to justify the costs – be sure that you provide a solution that’s functional and affordable for the customer or you’re likely to just push them towards another company.

Figure Out the Right Hardware and Software

Now that the fundamentals are out of the way, you can now begin to define the specific requirements and design a system that’s scaled to suit your customer’s requirements. Select the appropriate display or digital signage system and collaboration software that aligns with the company’s goals. It’s essentially like putting the pieces together after finalizing the blueprints.