In an effort to make their Search function think more like a human, Google has announced changes, by the introduction of Knowledge Graph that will streamline the search results by categories and from which the user can pick the category related to his search.
Jack Menzel, director of product management at Google, explains the need for this change in approach in saying, “The web pages we [currently] return for the search ‘kings’, they’re all good. You, as a human, associate those words with their real-world meaning but, for a computer, they’re just a random string of characters.”
The search term, ‘kings’, that the user is looking could really be anything right from who monarchs were, to the Sacramento basketball team, the TV show or even the L.A hockey team as well. With this change, the information pertaining to each of these topics that are related to the search term ‘kings’ will be placed in separate boxes.
The user will have to choose the box [category] and find the information that he or she may be looking for. Of course, this makes the user’s task of finding information easier and faster.
This is being done by the use of Knowledge Graph, which has about 3.5 billion facts and the connections between them at its disposal while also containing information that amount to about 500 million objects.
The release of this new search feature by Google will revamp the way people search for information in terms of relevancy, and will be available to American users first and in English after which it will tablet, mobile and desktop searches as well as available to people from other countries in other languages.