This article was written by Ted Dhanik

Most display advertising networks won’t disclose the placements that you are bidding on, but they do offer a host of other resources that can help you trim the fat. If you know what to look for, and how to reduce those unnecessary clicks, you can strategically shave hundreds off of your monthly budgets.

Exclusions

The targeting you exclude is as important as the things you include in your campaign. By excluding, you can narrow down the target audience until you get to the specific group of people you want to advertise to. Think about exclusions like broad match keywords, or keywords that include relevant variations.. You need some data to tell you what is or is not working, then you review your analytics and profit analysis to determine which banner advertising placements are good to exclude.

Targeting

Targeting encompasses more than just the age group you want to market to. Retargeting functions, for instance, can help you target only people who have already seen your add. Geographic targeting can help you find individuals in regions where your products sell for a higher price. Always think about the benefits of targeting one region over another, and remember that going local also saves you some of your budget.

Timing

The time of day that your ads show also plays a role in your sales. What if no one buys anything from you between the hours of 10 am and 3 pm? If you could stop your ads from running during those times, you could focus your budget on times when people are more likely to buy.

Bio: Ted Dhanik is the co-founder and president of business development for engage:BDR. For over fifteen years, Ted Dhanik has worked to establish brands like LowerMyBills.com and MySpace.com. Find out how to improve your ROI on display advertising with tips from Ted Dhanik.

Written by SweepsCoach

If you own an internet café business, chances are you’re constantly thinking about ways to attract new customers and grow your business. This is especially true today, when nearly every single person has a computer in the palm of their hands. What makes an internet café attractive to people who might have everything they need in their smart phones? How do you set your business apart from the rest? How do you attract new clients and keep existing customers coming back for more? These are all important questions for any business owners of an internet café.

Although running an internet café business might be challenging, it’s not impossible. In fact, there are many successful internet cafes that are growing and expanding their services. Want to know their secrets? Here are three secrets to running a successful internet café business.

They Get Expert Advice

Running any type of business is hard work, which is why business owners who make it in the internet café industry get help when they need it. The most successful business owners have hired consulting companies for expert advice. A business consulting company is a team of professionals that know your business and the industry inside and out. They can provide you with advice on everything from how to launch a new business to how to market your company online. Regardless of what area you need help with, it’s always nice to have someone you can trust on your side.

They Offer Sweepstakes Games

To set your company apart from a typical internet café, you will need to offer unique services and/or products. In an effort to do just that, many business owners have started offering sweepstakes games along with sweepstakes terminals. Sweepstakes games are fun and exciting games that attract all types of customers. They can be played and enjoyed with friends or solo. To play the games, customers will need to purchase time from a kiosk, and then use the time to play the games on the computer. It’s a great way to surprise your current clients and attract new people into your store.

They Provide Web-Based Games

Many internet cafes have games. But not all of them have web-based games. There are many benefits to offering web-based games to your clients. Customers will love the fact that web-based games are faster, better, and more fun than traditional games. Web-based games are also free of problems, unlike traditional games that can have many bugs and issues. Finally, web-based games can be played at home. Customers will love the freedom and opportunity to play the games in your store or online in the comfort of their own home. They will still need to purchase time from your store, which means they might even purchase more time so that they can play without interruptions.
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SweepsCoach is a consulting firm for internet cafés and sweepstakes cafes, offering business advice on everything from starting a business to choosing the right sweepstakes software.

It’s almost twelve years now since XP was first launched for PC users. And as of April 8, Microsoft will deliver the final security updates closing its support for the operating system finally.

 

Of course, there are a few who still want to continue using XP and keep their PC, there are others who might want to get a new computer.

 

So, here are 3 things to consider before going out and getting that new computer:

 

#1: Fix parts or upgrade

Before you purchase a laptop, make sure you can open it easily just in case some of the parts go wrong be it RAM, storage, the keyboard or any of the other components. Lenovo is a good option. If you wish to upgrade frequently, it’s a good idea to check the laptop’s underside. For this purpose, business-grade laptops offer the easiest access.

 

#2: Think about touchscreen devices

There’s no doubt that Windows 8.1 is the best version of Windows yet but its focus on touch is even better. Before you rush into purchasing a new models, look at a wide range of laptop and more importantly, touchscreen devices that are very affordable. Even if you think, you wouldn’t want to use one, it’s still a good idea to check one out.

 

#3: Solid state or hard disk drives

You have the option of using either solid state or hard disk drives. Both have their advantages. If you’re looking for speed, then an SSD is perfect for your needs. However, if you’re looking for as much storage space as possible, then a hard disk drive. Very little has changed except for the fact that they have become reliable, spacious and definitely faster.

Not a single version of Windows since XP has saved files such as photos, spreadsheets and text documents by default to Desktop.

 

This is for the simple reason that it isn’t safe but some people find this to be convenient since it is always visible.

 

However, there are a number of reasons why one should avoid saving files to Desktop. Probably, the first of the lot involves organization. The only way by which you can sort these files is by name or date.

 

Yet it becomes impossible to find a file when your Desktop is overcrowded and which is why folders are preferred to saving them at this location.

 

Unfortunately, if you do take this approach, you’ll also have to contend with application windows that will be open at any given point of time. While it’s easy to minimize or hide these windows, that just adds another level of complexity.

 

Another reason why you should prefer using folders instead of Desktop is when you perform a System Restore, the files on Desktop won’t be saved as opposed to in your folders.

 

In addition, a number of file-based backup programs don’t protect files on Desktop either. Of course, you can change this in the backup program’s settings easily.

 

Of course, if you want to still back you files on Desktop, then altering a few settings in the Library section of Windows Explorer.. Select Documents and then Properties. Click the ‘Include a Folder’ and select the desktop. You should find it near the top of the Navigation Panel which is under Favorites.

 

Alternatively, if you want to save files to Desktop by default, all you have to do is save Desktop from the Library locations list and click Set Save Location.

It goes without saying that PCs require little or no maintenance. In fact, Windows 8.1 carries out most of the maintenance chores for you these days.

 

But every now and then, you might have to remove physical equipment from your PC, and for this, it might require a few tools that you will not be able to do without.

 

So, here are 3 inexpensive tools that you can use to keep your computer in shape:

 

#1: Microfiber cloth

This tool is very important if your PC display lacks a glass front. Using microfiber cloth to wipe off dust and anything else that hamper your view ensures that you don’t scratch your screen in the process. It comes in handy when you are wiping bits of liquid as well as when dusting the keyboard. Some people use this type of cloth as a barrier between their laptop keyboard and screen which could prevent messing up the display when it is closed.

 

#2: Screwdriver

There are a number of reasons why you might need a screwdriver for your PC but the type that you need depends on the laptop or PC you have. As for the reasons, you might want to add RAM, change your solid state hard drive for a better model or to even clear out the cobwebs too. Most importantly, if you drop some soda on your laptop, you will need this tool to help you clean out the mess.

 

#3: Compressed air

In situations where microfiber cloth isn’t enough, compressed air, which comes in cans. The advantage of using compressed air is that it can reach places where microfiber cloth cannot be it your desktop fan as well as ventilation points. Just make sure you use it as prescribed or there’s every chance of causing damage to components.