Lead generation is one of the most common methods of affiliate marketing, and the business has become competitive. Smart marketers and newbies would do well to take advantage of channels that can quickly scale a campaign, building on your early success. Here are some of the fastest growing channels in lead generation.

Banner Advertising

It’s no secret that display advertising is a major contributor to successful affiliate campaigns. There was some debate as to whether CPM was still a relevant metric, but consider that major companies like MasterCard have listed CPM as one of five metrics that represent a clearer picture of the success of marketing campaigns. Display advertising is highly targeted, allows for retargeting, and is still available at budget prices for newbies looking to get in on the ground floor.

Email Marketing

Growing right out of banner advertising is email marketing. Because banners are targeted so well, marketers are able to capitalize on the lists they create through those efforts. You will not need to guess at the demographics of your list, nor will you need to gauge their motivation. This makes it easier for you to choose new campaigns to email to your existing list.

Scaling Tips

Once you have found the formula for success in buy-side platforms, you can branch out and explore other networks to build more traffic. Also consider SEO, which can bring you long term boosts for a minimal effort over time. Although paid advertising should be your largest source of leads, it doesn’t need to be your only opportunity.

Bio: Based out of Los Angeles, Ted Dhanik is a display marketer. Ted Dhanik began his career with MySpace.com and has also worked for LowerMyBills.com. Ted Dhanik teaches the concepts behind successful banner advertising campaigns online, through blogs and various media channels.