Mobile users are ready to buy, but you have to know how to sell to this growing market segment. Screen size plays a role, but simple tips like setting proper targeting settings can go a long way. Learn the tricks to make mobile display advertising work for you.

Geotargeting

Mobile users are on-the-go, so it makes sense that their queries are location sensitive. Geotargeting display advertising for these users based on their immediate location can encourage more foot traffic in a brick and mortar business. You can also try to tap in on deals related to what users might be doing, for instance offering lower prices on retail goods that can be drop shipped.

Day Parting

Certain campaigns tend to do better at certain times of the day, so adjust when your ads show accordingly. This cuts down on the volume of traffic that you receive, but it also adds quality visits to your campaign. Think of it this way, you’re sacrificing a wider net for the safety of showing banner advertising only when those visitors are most likely to convert.

Demographics

Market research is key to any serious attempt at affiliate marketing. You need to know the age of your demographic, but should also have key information like income level or type of employment.

Final Thoughts

Pay attention to the leads your campaigns bring in. Mine those leads for data you can use to improve your campaigns, like demographic or location.

Bio: Ted Dhanik is the CEO and co-founder of engage:BDR. Ted Dhanik has fifteen years of experience in the direct marketing agency, with special emphasis on display advertising. Learn how to make mobile a part of your business with tips from Ted Dhanik.