This article was written by Ted Dhanik

Multivariate testing is the first step an affiliate marketer takes towards scaling a successful display advertising campaign. Testing is so important that even Google does it, famously scrutinizing which shade of blue is best for its logo. Data should drive your decision making, so learn how to harness it and apply it to your situations.

Segment Campaigns

Start by segmenting your campaign based on the kinds of testing you want to accomplish. For example, testing for keyword and location, or keyword and demographic. Dividing your campaigns this way helps you focus on your objectives, and record your results. Don’t forget to encode your URLs with some kind of tracking ID so you can verify which campaigns actually deliver leads to you.

Have a Theory

Approaching your banner advertising with a certain outcome in mind will help inform your decision making. One way to make this work for you is to identify something that works about your campaign and then improve the results. For example, you might recognize that a banner gets plenty of clicks and work toward scaling that for conversions.

Create a Process

Document your testing process and be sure that you follow that protocol with each test that you set up. You need to establish what you measure, how you report those results, and some standards for changes to make. Without these rules, you risk testing yourself off-topic. It helps to establish a protocol for reporting too, because that helps you focus on the results you want.

Bio: Ted Dhanik is an expert in the field of display advertising and direct marketing. With over fifteen years of experience in sales, Ted Dhanik has the experience to help businesses convert more customers. Read Ted Dhanik online for tips on how media buying can grow your business.